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Italy – Highlight Games extends rights to use Serie A archive footage

London-based video virtual sports specialist Highlight Games has extended its rights agreement to use archive footage from the biggest clubs in Italian Serie A in its betting products globally.

Highlight Games’ premium SoccerBet single match and league products are exclusively licensed and ADM approved. Following the extension of rights, SoccerBet will be available to customers in additional territories both for retail and online implementations.

Hightlight Games said: “SoccerBet is currently available in Italy and live with leading operators including Eurobet, Sisal and Lottomatica, where it is the number one performing virtual sports product across all channels by both turnover and GGR. The game will also be live with Snaitech, Goldbet and SKS365 in Italy before the end of 2019.”

Highlight Games’ Italian Serie A SoccerBet games can be viewed here

Stewart Whittle, Founder, Highlight Games, said: “The Serie A version of SoccerBet has already proven to be hugely popular with players in Italy, and Highlight Games is delighted to be further extending its availability globally for betting and lottery operators. In offering players the unique opportunity to bet on genuine archive footage with real commentary Highlight Games has developed a product which is changing the way in which customers engage with and bet on virtual sports.”