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US – IMG Arena secure live NHL streaming rights

IMG Arena has secured rights to provide U.S. sports betting operators with live streams of select out-of-market National Hockey League (NHL) games via the operators’ digital betting platforms available in legalised markets.

Freddie Longe, EVP and MD of IMG Arena, commented: “The NHL is a highly-valued asset in our portfolio, and we are proud to expand this successful partnership to offer one of the largest U.S. sports to our growing customer base of sportsbooks. This marks a major development in the U.S. betting rights landscape, and we look forward to driving further engagement for NHL fans.”

Headquartered in London, IMG Arena works with more than 460 leading sportsbook operators worldwide, whose services include 24/7 live streaming and on-demand virtual sports products.

“We are excited about the expansion of our international relationship with IMG ARENA into the U.S.,” added Steve McArdle, NHL Executive Vice President of Digital Media and Strategic Planning. “The NHL has taken a progressive approach to sports betting, and this live game streaming opportunity with IMG ARENA provides another innovative touchpoint for fan engagement.”